From siloed data to unified data marketplace: unlocking 85% faster insights

Aggregated data assets and products into a centralized hub for democratizing organization-wide data consumption

Business Scenario

A leading wellness and nutrition brand with multiple product lines had accrued huge volumes of proprietary and third-party consumer data over the years. Multiple data assets and products were used for advanced analytics to inform decisions related to product sales, marketing, consumer experience, business strategy, and innovation. However, the data was scattered across the enterprise, and hard to access by different business leaders. The lack of timely availability of historical or real-time data affected the quality of insights.

Sigmoid Solution

We tracked data assets scattered across the enterprise and identified data products relevant to the business to build a unified data marketplace having established data governance practices. The data marketplace was enabled with a metadata layer on top of the client’s data lakehouse. The unified metadata layer improved integration, management, organization, and publishing of data assets in a centralized repository to empower multiple teams/business users to search and share seamlessly. The data lakehouse was built of internal, reporting, and third-party data flowing through a medallion architecture.

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Business Impact

The data marketplace became a centralized hub offering end-to-end control and visibility on all data products and assets, making operations efficient. The marketplace allowed the synthesis of insights from different domains for data-driven sales and marketing decisions that drove value for customers.