Gen AI
How GenAI transforms customer experiences with personalised product recommendations
Marketing is undergoing a profound transformation, with generative AI (GenAI) pushing the boundaries of what’s possible. By enabling hyper-personalized product recommendations and…
The top Data Science and Business Intelligence trends to look for in 2025
2025 signals a significant step in the digital revolution that will drive further changes across businesses and industries. Data is no longer…
Overcoming data challenges for accurate demand forecasting in MedTech
Introduction In a high-stakes industry like MedTech, accurate demand planning and forecasting is critical. If planners fail to accurately match supply with…
Unlocking data intelligence with gen AI-powered SQL queries
Swiftly uncovering useful and actionable insights from a sea of data is critical for business agility. However, the process of querying databases,…
‘Forecasting’ the future with genAI in demand scenario planning
In periods of high volatility, CPGs must quickly evaluate shifting market forces and consumer demand to make informed decisions about commercial and…