Sigmoid Achieves the AWS Consumer Goods Competency

SAN FRANCISCO, December 4, 2024 - Sigmoid, a leading data engineering and AI solutions company, announced today that it has achieved the Amazon Web Services (AWS) Consumer Goods Competency. As an AWS Partner, Sigmoid has earned the AWS Consumer Goods Competency designation, which recognizes its expertise in delivering validated solutions to help consumer goods brands overcome operational challenges within the industry. By leveraging deep industry knowledge and proven AWS solutions, Sigmoid empowers clients to streamline their operating models and achieve greater efficiency at scale.

Sigmoid has achieved the AWS Consumer Goods Competency, distinguishing itself as a provider that has demonstrated technical proficiency and proven customer success. This competency showcases Sigmoid's ability to support customers in reinventing how they develop, manufacture, distribute, and market their products to manage changing consumer demands and heightened competition. Sigmoid is well-equipped to handle challenges for its customers by providing curated solutions that drive innovation and transform operating models. By leveraging Sigmoid's expertise and solutions, consumer goods brands can streamline their operations, enhance efficiency, and stay ahead of the competition in the dynamic consumer goods industry.

"Achieving the AWS Consumer Goods Competency reaffirms our commitment to empowering consumer goods brands to enhance data quality, scale infrastructures, and eliminate silos for impactful insights," said Lokesh Anand, CEO and Co-Founder at Sigmoid. "In an industry where agility and effective data integration are vital, leveraging AWS enables us to transform complex data into robust ecosystems that enable faster decision-making. We are dedicated to helping our clients adapt to changing consumer trends and unlock efficiencies through our data engineeringand advanced AI capabilities," he added.

"Sigmoid has successfully combined its technology expertise and industry knowledge with AWS capabilities to design tailored solutions for multiple use cases across the consumer goods value chain such as assortment optimization, trade promotion, pricing analytics, logistics management, campaign personalization, and more,” said Shankar Viswanathan, Chief Commercial Officer at Sigmoid. "These implementations have significantly enhanced sales, operational efficiency, customer satisfaction, and revenue growth. For one Fortune 500 consumer goods manufacturer, we achieved 5x cost savings by consolidating data systems on AWS, while another brand saw an 8% boost in category sales through planogram automation," he added.

Sigmoid’s solutions on AWS support consumer goods companies in optimizing data-driven decision-making across several areas like sales execution, planogramming, supply chain, finance, R&D, and marketing. Sigmoid has demonstrated advanced capabilities in implementing enterprise-wide data frameworks using Amazon Kinesis, Amazon EMR, Amazon RedShift, AWS Glue, and others that are instrumental in building, transforming, and deploying advanced analytics solutions for CPG companies. Furthermore, these solutions help consumer goods enterprises derive value around increasing sales uplift, high productivity, and significant cost savings.

AWS Specializations, including Competencies and Service Delivery Programs, help customers find a short list of trusted cloud technology partners with diverse expertise whose knowledge, services, and solutions have been extensively validated by AWS. The AWS Competency Program identifies partners with demonstrated technical expertise and proven customer success in specific sectors. These AWS Partners have passed a rigorous technical validation, specific to the Consumer Goods industry, rooted in the AWS Well-Architected Framework for designing, building and operating reliable, secure, and efficient solutions in the cloud.