Strategic priorities for CPGs
to drive eCommerce growth
Your data driven roadmap for future-proofing eCommerce success
About 42% of online retailers are already planning to invest further in technology to boost their businesses in 2024 and beyond. [Source]
Tackling the eCommerce landscape can be challenging, with multiple factors including evolving consumer preferences, an overcrowded marketplace, and rapid technological advancements, constantly at play.
Success in the eCommerce is possible with a strong digital presence built on the foundation of data, processes, and technology investments. CPG enterprises must re-engineer their existing capabilities to maintain relevance and differentiation in the long run. This whitepaper explores the factors driving transformation of eCommerce channels, requisites to build a successful revenue channel and offers winning analytics strategies for CPG leaders to scalably grow in the dynamic ecosystem.
Some key takeaways from this whitepaper:
- Drivers of higher eCommerce sales for CPGs
- How Generative AI is improving online sales and customer engagement
- Foundational data and analytics capabilities to get started with eCommerce
- Measuring eCommerce success with specific KPIs
Authors
Shankar Viswanathan
Chief Commercial Officer, Sigmoid
Jayant Pandit
Senior Director of Marketing, Sigmoid