Business Scenario

A leading healthcare technology company that manufactures a vast range of medical and surgical equipment was unable to keep up with a scalable marketing content creation for which they had to extensively depend on external agencies. The marketing teams faced significant delays in generating compliant content from complex scientific documents, with turnaround times reaching up to 8 weeks per asset type. The manual-intensive process using standalone tools resulted in high operational costs and inconsistent content quality.

Sigmoid Solution

Sigmoid implemented a comprehensive GenAI-powered content generation and analysis platform that automated the entire content creation workflow. The solution leveraged advanced natural language processing models and fine-tuned LLMs trained on the client's past content to extract relevant insights from scientific documents and automatically generate marketing materials tailored to multiple outreach platforms including Email, LinkedIn, Website etc. The platform featured a centralized repository for storing content, enabling teams to reuse previously generated materials efficiently.
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Business Impact

95% reduction

in content creation time

$120K savings/business

unit annually through reduced external agency dependence

Solution adopted by 64%

of the marketing team within 3 months of roll-out

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