Data platform modernization for deeper consumer insights
Data mesh led platform democratized access to survey and reporting data which enabled product innovation and targeted marketing campaignsBusiness Challenge
The client is a leading infant nutrition brand with multiple product lines. For over 30 years, they procured vast volumes of product performance data and consumer insights through third-party surveys to understand market dynamics. However, access to this intelligence was restricted due to a makeshift legacy system which underwent numerous upgrades. Such a limitation greatly impacted data analysis and decision making for the executive leadership, consumer insights, and marketing teams.
Sigmoid Solution
Sigmoid created a modern enterprise data platform on Azure to scale it across analytics and other consumption use-cases. The platform brought together data from various third party and external sources into the client’s ecosystem which led to greater control over its usage, observability and access across the enterprise. Data from several feeds from different vendors along with 13,000+ Excel/PDF reports were integrated and harmonized in the data lake over Azure through automated ETL pipelines. Data quality was continuously monitored as the data flowed across different layers of the platform.
Business Impact
Sigmoid’s data platform solution provided the client seamless access to all the reporting data products which augmented analysis and product performance tracking, ensuring overall growth. The Consumer Insights and Analytics team could make use of consumer intelligence and draw actionable insights, leading to better sales and marketing decisions.
96% reduction
in the number of reports post consolidation
Detailed measurement
of customer acquisition and retention across each buyer journey stage
>60% reduction in
reporting costs
