Box office success maximized through a unified marketing analytics platform

Optimized marketing ROI with a holistic view of campaign performance across channels.

Business Scenario

The client is a global mass media and entertainment company. Their movie production and distribution unit wanted to build a unified analytical dashboard that could enable them to enhance the efficacy of marketing campaigns and expenditures. Aggregating data from multiple sources such as Comscore, NRG, social media channels, Google search & Ads, etc. led to a time-consuming process with limited capability to effectively compare and analyze data across multiple sources. Efficient marketing analytics was crucial to gauging interest in upcoming titles, deciphering audience sentiments and optimizing marketing spend.

Sigmoid Solution

Sigmoid developed a centralized marketing data hub to analyze data from diverse sources, including Comscore, NRG, Google Search, Meta, Instagram, X, YouTube, Google Ads, and others. Data was seamlessly integrated into a unified analytical dashboard powered by a sophisticated tech stack comprising Snowflake, Github, Tableau, and Python. This dashboard provided multi-point charts and diagrams, consolidating marketing, campaign, and sales information into a single, accessible platform. This empowered the customer to derive actionable insights and make informed decisions in their dynamic industry.

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Business Impact

Sigmoid's centralized marketing data hub provided a streamlined and cohesive view of marketing, campaign, and sales information. The unified analytical dashboard created a singular source of truth that improved the marketing team's decision-making capabilities, allowing them to measure audience awareness, assess campaign performance, and optimize marketing strategies.