Marketing and Customer Analytics
August 2, 2024
How to elevate digital banking experiences for customers with data analytics
From data silos and security concerns to poor data quality and ineffective segmentation, retail banks today face a myriad of challenges in…
March 24, 2022
Data-driven revenue growth management for CPGs
Consumer Packaged Goods (CPG) companies are undergoing massive transformation on multiple fronts — changing consumer behavior, new supply chain practices, increasing competition…
June 23, 2020
Data analytics for CPG in the COVID era
As of June 23, 2020, there are 9.2 million confirmed cases of COVID-19 worldwide and about 474,998 fatalities. When the virus started…
December 23, 2019
The rise and rise of price analytics!
Recently Netflix launched a Rs 199 ($2.8) mobile-only monthly plan in India. Reports suggest that after the release of the new mobile…