AI/ML
Proven methods to reduce AWS cloud infrastructure cost
As organizations grow, so does their data and the costs associated with handling data. With the advancement in data engineering services, cloud…
How to improve marketing ROI using Multi-touch Attribution for CPG brands
Reports suggest that the consumer packaged goods (CPG) industry will increase 5.2% to $19.40 billion in 2020, making it the third-largest spender…
5 best practices for deploying ML models
In our previous article – 5 Challenges to be prepared for while scaling ML models, we discussed the top five challenges in…
5 challenges of scaling Machine Learning models
Machine learning on big data has opened the door to new opportunities to achieve business goals. It facilitates better ML modeling including…
Containerization of PySpark using Kubernetes
Containerization technology is widely used by data scientists and machine learning practitioners to promote the continuous deployment of models and test the…
Combining Big Data & Cloud for business transformation
Even after its introduction to the world in the 1970s by IBM, “cloud” was still a term used more by weatherman than…
Scoping Exercise for guaranteed Big Data project success!
Big projects with great teams fail. Yes, you read it correctly. Projects with proper funding clubbed together with great minds fail at…
CDP vs CRM: The key differences you need to know in 2019
Marketers around the world agree that modern-day marketing depends on customer data. Since we have a large amount of customer data at…
Customer Data Platform (CDP): A need or necessity?
Consumers today create a heap of data and digital footprints than ever before. Starting from geographical, transactional or behavioral data, to data…