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Put your advertising dollars where it matters the most

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales. Sigmoid CampaignIQ is an AI-powered platform that improves advertising efficiency on Retail Media Networks through targeted, contextual ad campaigns. The platform helps marketing teams monitor campaign performance, analyzing factors such as audience engagement, click-through rates, and conversion rates. It also allows for real-time marketing campaign optimization with adjustments to campaign tactics for maximum impact. Significantly improve ROAS across retail media networks while converting your captive audience.

Sigmoid CampaignIQ features

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Optimize to reach performance goals faster

Dynamically adjust bids, budgets, and targeting for optimal campaign performance with quick setup through DSP APIs.

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On-the-fly campaign management with insights

Allow automated intelligence to constantly monitor your campaigns and suggest adjustments in real time.

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Improve campaign results with competitive intelligence

Expand traffic dynamically with automated keyword selection and bid as per ranking to secure first place in the category/brand.

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Continuously monitor and optimize

Monitor the performance of different campaigns, and optimize parameters in real-time to achieve the best results.

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Combine multiple data sources

Campaigns can deliver results with or without any first-party data. Integrate multiple data sources to find the right audience for any campaign category.

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Build audience with insights

Derive key audience insights and characteristics using first-party data to build targeted audiences over time.

Sigmoid CampaignIQ accelerates your cost efficiency, ROAS, and sales

The tool is powered by three ‘Rs’ framework of display ad campaign optimization: right audience, right budget, and right campaign settings.

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Sigmoid CampaignIQ helps you connect with the right audience on the right media channel

Automate campaign workflows and setup while managing bids, audience targeting, keyword prioritization, creative selection, and audience insights while leveraging data-driven recommendations for measurable improvements in campaign performance.

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Benefits of Sigmoid CampaignIQ

Performance monitoring and refinement

  • Incremental data capture: Daily/Weekly data ingestion to keep track of campaign settings and performance, product stock
  • Test/Control campaigns: Define the control campaigns, and the system creates performance uplift trend and benchmarking reports
  • Fully automated: Pre-configured reports are available on demand for real-time insights. Reports can also be scheduled or viewed on user-friendly dashboards

Automated campaign setup and testing

  • Data-driven audience mining: Selection and mining of new audiences, based on drivers positively impacting selected KPIs
  • Context x Setting recommender: Multivariate analysis to select the right contexts and settings combinations, even in untested scenarios
  • A/B testing: Multiple line items defined to simulate multiple A/B tests, and improve through test and learn setup

Budget management and optimization

  • Continuous monitoring and optimization: Automated monitoring for digital campaign optimization and reallocating budgets to winning variations for higher ROAS
  • Triggered settings changes: Monitoring of critical KPIs like eCPM, eCPP, and PPD to adjust bids as per market dynamics
  • Budget efficiently: Underperforming campaigns are paused to save budget or repurposed later to create better campaigns with past data

Customer success story

Other accelerators

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Sigmoid CreativeBot

A GenAI platform designed to speed up your creative design process by producing personalized ad creatives with engaging copy and visuals, while adhering to brand guidelines.

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Sigmoid DataConnect

Integrated and secure data pipelines that help you gain better visibility across the enterprise, generate quality insights, and make informed decisions.

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FAQs

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GenAI is not only helping marketing teams save time with edits, resizing, and localizations but also aiding them with the generation of entirely new creatives and content. However, the importance of safeguarding their legality, copyright adherence, and brand alignment cannot be overstated. When using AI-generated ads, the starting point should always be your brand’s own content and branding guidelines. Sigmoid CampaignIQ collaborates with existing assets, maintaining consistency and aligning with your vision and brand identity. To ensure your generative AI assets are safe to use, it is advised that you stay on top of the industry’s evolving guidance and policies, incorporate human review, and supplement the assets with original content.

There are several benefits to use eCommerce ad campaign optimization tools such as CampaignIQ:

 
  • Saves time and resources by automating the process of campaign creation, set-up, and PPC campaign optimization.
  • Create campaigns that are more targeted and effective in driving conversions, as it is based on data analysis and insights into audience behavior.
  • Creates competitive advantage by bidding for high-ranking keywords in any category.
  • Enables campaign budget optimization with intelligent recommendations and adjustments on the fly.

No, the platform can be used for any display ad campaign across all online marketplaces and retail media advertising sites. Sigmoid CampaignIQ helps to optimize your campaign workflows, control ad media spend and work more efficiently with automation with Gen AI-based suggestions. It simplifies retail media management across a wide array of retailers including Amazon, Walmart, etc. The comprehensive platform unlocks greater visibility while revealing new commerce opportunities, and complements your strategy and operations.

Sigmoid CampaignIQ stands out from traditional campaign/bid optimization software in several ways:

 
  1. CampaignIQ enables on-the-fly adjustments to campaigns, such as budget allocation, bidding strategies, and ad creatives, allowing marketing teams to react quickly to changing market dynamics and audience behavior.
  2. While many bid optimization tools focus on bidding efficiency alone, CampaignIQ optimizes the full campaign cycle—targeting, audience engagement, and performance tracking—ensuring holistic improvements across budgets, keywords, and creatives.
  3. Automated keyword selection and bidding allow brands to rank higher in categories, securing better positions in competitive marketplaces, unlike typical bid optimization platforms that do not leverage real-time competitor data as dynamically.